Instagram has truly changed the game when it comes to selling, gaining followers and creating a group of people that is LOYAL to your brand.
How do you do this? By building trust with your audience.
When you ask your Instagram following to go from followers to clients, that can be a big step. Trust is essential in this process.
HOW TO BUILD TRUST
The easiest way to build this trust is by showing up in your own Instagram feed. While this may sound a little self-centred, it truly does work. Show your face, show your customers what the experience is like working with you. Share your story, share why you are credible, share anything! This builds trust with your followers, making them way more likely to want to become a client.
DOES THIS WORK?
If you look at some of the biggest names in social media, they are all showing up on a REGULAR (if not daily) basis.
Jenna Kutcher is the perfect example of this. A few years back she conducted a one month experiement in which she shifted from posting about her usual 5-10 different styles of photos to simply posting photos of herself, and her results were CRAZY.
HOW TO DO THIS
This week, I challenge you to SHOW UP on your Instagram. Post at least one photo of yourself to your feed. Chat at least once on your stories! I promise it gets less and less scary the more times you do it!
WATCH THE VIDEO
If you want to hear me chat about all this, I made a video so you can watch:
If you want to chat more about how you can take your Instagram marketing to the next level, I would love to chat, send me a message here.